OVERSEAS NEWS · THAILAND
茶外交里程碑!华祥苑「泰中友好会客厅」落成,首个获两国政要认证的茶文化枢纽Tea Diplomacy Milestone: HXY Opens the Thailand–China Friendship Tea Lounge
2025年3月22日,泰国主流华语媒体《星暹日报》头版以华祥苑“泰中友好会客厅”挂牌为主题,深度聚焦华祥苑与泰中友好基金会共同成立的会客厅。报道称,这一历史性时刻由华祥苑董事长肖文华、泰国前国会主席、前副总理、泰中文化经济协会会长颇欣·蓬拉军等共同揭幕,这标志着中国茶文化迈入“融进去”的3.0时代,为中泰建交50周年献上兼具文化厚度与外交智慧的新篇章。On March 22, 2025, the Thai Chinese-language newspaper Sing Sian Yer Pao featured the new Thailand–China Friendship Tea Lounge on its front page. Established by HXY and the Thailand–China Friendship Foundation, the lounge was unveiled by HXY Chairman Xiao Wenhua and former Thai parliamentary president and deputy prime minister Phokhin Pholkul, among others.
媒体报道:2025年3月22日Media report: March 22, 2025

礼献中泰建交50周年 华祥苑携手泰中友好基金会共筑新桥梁A Tribute to 50 Years of Diplomatic Relations
作为中国茶文化的领军企业,华祥苑此次与泰中友好基金会的合作,旨在通过会客厅这一平台,推动中国茶文化在泰国的深度传播与落地,助力中泰友好事业迈向新高度。这不仅是一次文化的输出,更是一次从“产品出海”到“文化、服务”的全面升级!《星暹日报》评价称:“从海上丝绸之路的帆影到‘一带一路’的茶香,华祥苑以茶叙外交重构中泰对话范式,为两国友好事业注入新势能。”HXY and the Thailand–China Friendship Foundation created the lounge as a place for Chinese tea culture to take root in Thailand and support ties between the two countries. The newspaper described tea gatherings as a new way to encourage cultural dialogue.

泰中友好基金会自2019年成立以来,始终以增进泰中友好交流为核心使命,与华祥苑“让世界爱上中国茶”的愿景高度契合。泰国作为海上丝绸之路的重要节点,历史上与中国有着深厚的文化渊源。在中泰建交50周年之际,华祥苑与泰中友好基金会共同打造的会客厅,将成为两国文化融合与经贸合作的新纽带。Since its establishment in 2019, the foundation has worked to strengthen friendship between Thailand and China. The new lounge brings that mission together with HXY’s aim to share Chinese tea with the world, creating another space for cultural and business exchange in the 50th year of diplomatic relations.

华祥苑董事长肖文华表示:“会客厅的成立不仅是华祥苑茶文化从‘走出去’到‘融进去’的重要一步,更是我们对中泰建交50周年的献礼。通过这一平台,我们将推动中国茶文化3.0时代的全面升级。”HXY Chairman Xiao Wenhua said the lounge is an important step from taking tea culture abroad to becoming part of local life, as well as a tribute to 50 years of Thailand–China relations.
华祥苑携国缤茶 开启茶文化传播3.0时代A New Stage for Sharing Tea Culture
中国茶不仅是饮品,更是中华文明的精神符号。在文化自信与全球影响力提升的新时代,2025年,华祥苑迈入3.0时代,推动茶文化从“走出去”到“融进去”的全面升级,泰中友好会客厅的成立正是这一跃迁的见证。华祥苑以“茶文化传播3.0”重构中国茶的全球叙事——以品质为根基、文化为纽带、体验为桥梁,构建了“国缤茶文化推广、国缤茶会客厅、国缤茶体验空间”三位一体的立体化体系。For HXY, Chinese tea is both a drink and a cultural symbol. The new lounge reflects a shift from introducing tea overseas to creating local places where people can experience it. HXY describes this approach as combining Guobin Tea cultural promotion, tea lounges and tea experience spaces.
从2004年首航马来西亚,华祥苑开启了茶文化海丝之路的1.0时代,以茶品贸易与非遗茶艺为纽带,让中国茶从东方秘境走向世界舞台。到2024年,华祥苑迈进2.0时代,沿着“一带一路”倡议,复兴万里茶道,从文化传播向产业深耕全面升级,成就国缤茶礼,成为76国贵宾喝的茶。再到如今,全面迈入茶文化出海领航的3.0时代,华祥苑的实践印证:中国茶走向世界,需要从“文化输出”转向“价值共鸣”。当一杯茶既能承载千年文明,又能融入现代商业与生活方式时,它便成为全球消费者理解中国的“文化密码”。华祥苑以茶为媒,让世界看见中国品质的高度、感知中华文化的温度。HXY traces its overseas tea journey to a 2004 visit to Malaysia. In 2024 it expanded along the Belt and Road, connecting cultural exchange with a deeper tea industry presence. Its current phase focuses on experiences that let people encounter Chinese tea in everyday life, using tea as a bridge between traditions and modern lifestyles.

中泰建交50周年 会客厅助力两国友好事业发展The Tea Lounge Supports Thailand–China Friendship
在中泰建交50周年的重要节点,泰中友好会客厅以茶文化为切入点,契合两国“友好”主线。通过会客厅举办茶主题展、文化论坛等活动,华祥苑以国缤茶等标杆产品为媒介,让泰国民众深度感知中国茶文化的底蕴,增进文化认同。At the 50-year milestone in Thailand–China relations, the lounge plans to host tea exhibitions and cultural forums. Guobin Tea will provide a way for visitors in Thailand to experience the depth of Chinese tea culture.
泰中友好会客厅的成立,标志着中泰两国在文化交流、经贸合作等领域迈出了新的一步。华祥苑作为中国茶文化的领军企业,将继续以茶为媒,推动中国茶文化从“走出去”到“融进去”的转变,助力中泰友好事业迈向新高度。一杯茶,不仅是中国饮品的代表,更是全球生活方式的新符号。The opening of the lounge creates a new setting for cultural exchange and business cooperation. HXY will continue using tea to connect people and strengthen friendship between Thailand and China.
